"...this fresh, delicious, tasty, meaty, turkey filled, cold cut combo. I eat three everyday to keep me strong!" --Happy Gilmore
There are constant product placements in movies but rarely are they taken to the level of Happy Gilmore's Subway commercial. For those of you too young to remember when Adam Sandler made truly funny movies instead of his recently failed attempts at romantic comedies, please leave your seat now and find a copy of the movie. For those that have watched (and in most cases re-watched) Happy Gilmore, you will surely admit that even today you can not make an order for a sandwich without thinking of Adam Sandler.
The downfall to this type of product placement is a fairly specific audience. Not all can appreciate the witty, albeit sophomoric humor that an Adam Sandler movie from the 1990's has to offer. The Happy Gilmore audience mainly included males in their early teens to mid-twenties. This works for Subway as their website states their target market is adults from 16-39 (Subway FAQ). Not only did Happy Gilmore present itself to a large portion of their main target but the target of the placement was affected early enough that they will remain in their target market for years to come.
Now if Subway wanted to recapitalize on this great product placement they would do whatever possible to cast Adam Sandler in a Subway commercial. He may not come cheap but he would be much more effective than Jared's weight loss or a terrible jingle about $5 dollars for a foot of sandwich. Seeing Adam Sandler as an older Happy, attempting to recreate his "hole-in-one" with a cold cut combo would be enough for me, and many other, to make our dinner plans a little simpler tonight by opting out of cooking and choosing to stop by Subway on the drive home.
There are constant product placements in movies but rarely are they taken to the level of Happy Gilmore's Subway commercial. For those of you too young to remember when Adam Sandler made truly funny movies instead of his recently failed attempts at romantic comedies, please leave your seat now and find a copy of the movie. For those that have watched (and in most cases re-watched) Happy Gilmore, you will surely admit that even today you can not make an order for a sandwich without thinking of Adam Sandler.
The downfall to this type of product placement is a fairly specific audience. Not all can appreciate the witty, albeit sophomoric humor that an Adam Sandler movie from the 1990's has to offer. The Happy Gilmore audience mainly included males in their early teens to mid-twenties. This works for Subway as their website states their target market is adults from 16-39 (Subway FAQ). Not only did Happy Gilmore present itself to a large portion of their main target but the target of the placement was affected early enough that they will remain in their target market for years to come.
Now if Subway wanted to recapitalize on this great product placement they would do whatever possible to cast Adam Sandler in a Subway commercial. He may not come cheap but he would be much more effective than Jared's weight loss or a terrible jingle about $5 dollars for a foot of sandwich. Seeing Adam Sandler as an older Happy, attempting to recreate his "hole-in-one" with a cold cut combo would be enough for me, and many other, to make our dinner plans a little simpler tonight by opting out of cooking and choosing to stop by Subway on the drive home.
